Privacy Policy

Hereford Prime is dedicated to keeping your details private. Any information we collect in relation to you is kept strictly secure. We do not pass on, sell or swap any of your personal details with anyone. We use this information to identify your orders, provide you with our Specials information and newsletters (if applicable) and to personalise your shopping experience with us. Hereford Prime browser allows you to login to your account, maintain a shopping cart and to purchase items in your shopping cart. Information sent to your computer from Hereford Prime only lasts while you’re browsing our website. We do not store information on your computer. Our browser only allows us to give you a more personalised shopping experience by displaying products that interest you throughout our product pages, thus providing you with a more friendly, interesting and enjoyable shopping experience.

We may retain your contact and business details in order to meet our obligation for managing your account, following the establishment of a business relationship. You will receive an automated reply when you use our contact form.

Whenever you use our web site, or any other web site, the computer on which the web pages are stored (the Web server) needs to know the network address of your computer so that it can send the requested web pages to your Internet browser. The unique network address of your computer is called its “IP address,” and is sent automatically each time you access any Internet site. From a computer’s IP address, it is possible to determine the general geographic location of that computer but otherwise it is anonymous.

We do not keep a record of the IP addresses from which users access our site except where you have specifically provided us with information about yourself, in which case we also record your IP address for security purposes. An example of this would be when proceeding to a checkout to finalise an order you may wish to make. After completing the form provided, your IP address will be stored along with a transaction number that allows us to track your order.

Your IP address may be logged to assist in tracking network abuse and for counting the number of visitors to our site

We do not have control over the information collected on web sites that we link to. You should read the privacy policy on any such web site.

When purchasing from Hereford Prime your financial details are passed through a secure server using the latest industry standard encryption. If you have any questions regarding our security policy, please contact our customer support centre:

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